A series on Focus. 1 (One)
I attended
an exhibition sometime last week and there was this guy that caught my
attention. Every company present exhibited various branded items which
were
well arranged at their stands. I looked at his stand and saw just a
brochure
and 2 different sizes of a similar item. At first I was like ‘aaaaaw’
thinking to myself that maybe he didn’t know he was supposed to show
case a
wide range of branded gift items that his company could offer. Maybe
it’s just
psychological, I just couldn’t place a finger on what happened but as
various
decision makers walked across each table, they at first wouldn’t notice
him but he'll then call for their attention. Once he gets their
attention, he begins to
sell that one product and they end up writing it down as something they
would
love the company to order. Every other exhibitor that had so much to
show couldn’t
sell it all and had 1, 2 or none selected.
I think what
happened there was the power of focus as everyone had no choice than to
concentrate on that one product and because that was all he had, maybe there
was a little sentiment attached I can’t be precise but they somehow had to like it. Sometimes
in life, we want to dabble into so many things and end up mastering none. Have
you thought it through and identified that one thing that is dear to your heart
and would find yourself doing even if money wasn’t involved. What about nurturing
it and concentrating on that ability or following through that course until
successful. Sometimes you might look stupid and out of place; just like the guy
who had those 2 similar items on his table while others had a wide range of
items to showcase. What matters is who and who got an order after the
exhibition and if everyone wrote down his product there is a high probability
of him getting a purchase order. Did I mention earlier that he was the only
individual with that particular type of item? Yes and that was another edge he
had.
Have you
ever been at a buffet where so much was laid out and you had served your plate
full before discovering there were mashed potatoes at the end of the table but
you had taken rice instead and had to make do with that? Maybe if you had
walked round the table first to take a peek at everything available and already
have a mental note of what and what you will be having.
Always
evaluate things and try to focus, get a grip on whatever you might be doing.
Also you do not want to confuse your audience, target market and even your
spouse by putting so much out there at the same time. Even if it is that one
thing you’ve got, create a competitive edge around it, pamper it, nourish it
and confidently put it out there for all to see. Do not clutter your life and
head with so much that you find it almost impossible to just focus; you are
here, there and everywhere. Today you tell me you’re an events planner, I see
you in 3 months and you now sell shoes & dresses, few months down the line,
you are taking up make up classes as that’s the new line you want to explore.
You are clueless and haven’t been able to get a grip on what you should be
focusing on.
I’m not
against diversification as this is a strategy that may be required at some
point in any business but before taking that step, you have to be a master of
what you’ve got at the moment if not, you’ll just mess things all up. This
applies to even the decisions we make as individuals. You cannot just place too
much on the table at the same time else you lose focus and get it all twisted. I
understand everyone is on the fast pace and we just want to work on so many
things to increase our earning power and live a better life but never ever
forget the power of FOCUS.
Cheers!
Bravado sweety... Keep it up!
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